Industrial services for heating, ventilation, and air conditioning systems

The client

Integraloop is an innovative service forming part of SAEG Group’s product portfolio. The company specializes in industrial-grade heating, ventilation, and air conditioning systems with over 20 years in Latin America with presence in Puerto Rico, the Dominican Republic, Peru, Colombia, Chile, Panama, and the Caribbean.



  • Brand diagnostic
  • Positioning
  • Portfolio
  • Verbal identity
  • Visual identity


  • Communication toolkit for vendors
Come up with an innovative brand in the industry that capitalizes on this servitization model through an imprint that’s attractive and relevant to their key audience, without losing the specialization and name that SAEG Group has made for itself in the region.
We went deep into the industrial and B2B categories in order to find a differential space that’s suitable and cuts across the different markets where the brand is present. Based on the positioning, a current, attractive brand identity was created from the verbal and visual that firmly introduces a totally innovative service in a traditional category.