Flap Your Jacks

PROYECT

Restaurant

The client

Flap Your Jacks is a breakfast diner in San Diego that, in addition to serving up delicious food, gives you the chance to have a unique experience: each table is equipped with a griddle where you can make your own pancakes.

SERVICIOS

Branding

Brand diagnostic
Brand strategy
Verbal identity
Visual identity
Setting

Communication

Web development and design
Conceptualization and design of billboards, advertisements, and menu
Content creation and social media design
Offline and online campaign for the launch event
Brand video production
Menu shooting

Flap Your Jacks was our first undertaking in the U.S. market. The main challenge was to create a standout brand proposal in an industry saturated with options. It was also a challenge to be able to coordinate Brandēpica’s teams in Mexico with those of Wholdings in San Diego for an integrated project.

We came up with a brand that has elements that show us cohesion and continuity in all its supports: the menu, an “Instagrammable” space created from 2,500 spatulas made specifically for the brand, a fun and inspiring tone of voice, and a unique, consistent identity. It’s currently one of San Diego’s most popular restaurants, with up to two-hour wait times—but boy is it worth it!

Play Video

See all projects