Flap Your Jacks



The client

Flap Your Jacks is a breakfast diner in San Diego that, in addition to serving up delicious food, gives you the chance to have a unique experience: each table is equipped with a griddle where you can make your own pancakes.



  • Brand diagnostic
  • Brand strategy
  • Verbal identity
  • Visual identity
  • Setting


  • Web development and design
  • Conceptualization and design of billboards, advertisements, and menu
  • Content creation and social media design
  • Offline and online campaign for the launch event
  • Brand video production
  • Menu shooting
Flap Your Jacks was our first undertaking in the U.S. market. The main challenge was to create a standout brand proposal in an industry saturated with options. It was also a challenge to be able to coordinate Brandēpica’s teams in Mexico with those of Wholdings in San Diego for an integrated project.
We came up with a brand that has elements that show us cohesion and continuity in all its supports: the menu, an “Instagrammable” space created from 2,500 spatulas made specifically for the brand, a fun and inspiring tone of voice, and a unique, consistent identity. It’s currently one of San Diego’s most popular restaurants, with up to two-hour wait times—but boy is it worth it!
Play Video
Play Video
Play Video