Eccentric Donkey

PROYECT

Retail, fashion

The client

Eccentric Donkey is a brand belonging to the Urbania portfolio, a backpack manufacturer with over 20 years in the Mexican market. Its portfolio includes some of the most prestigious licenses in the global setting.

SERVICIOS

Branding

Brand diagnostic
Brand strategy
Verbal identity
Visual identity

Communication

Digital communication strategy
Creation, design, and management of social media communication

Create a high-end brand for the Urbania portfolio that could compete with other department stores, while also positioning itself globally, and having the flexibility to be able to work in different categories of the fashion and accessories market.

For this project we created a brand with an irreverent imprint that advocates for each person’s individuality. We’ve got the strength of a talented team to pull it off: experts in brand strategy, verbal identity, art directors, illustrators, analysts, publicists, and even linguistics.

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PROYECT