Eccentric Donkey


Retail, fashion

The client

Eccentric Donkey is a brand belonging to the Urbania portfolio, a backpack manufacturer with over 20 years in the Mexican market. Its portfolio includes some of the most prestigious licenses in the global setting.



  • Brand diagnostic
  • Brand strategy
  • Verbal identity
  • Visual identity


  • Digital communication strategy
  • Creation, design, and management of social media communication
Create a high-end brand for the Urbania portfolio that could compete with other department stores, while also positioning itself globally, and having the flexibility to be able to work in different categories of the fashion and accessories market.
For this project we created a brand with an irreverent imprint that advocates for each person’s individuality. We’ve got the strength of a talented team to pull it off: experts in brand strategy, verbal identity, art directors, illustrators, analysts, publicists, and even linguistics.
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