Comfort Loop


Industrial services for heating, ventilation, and air conditioning

The client

Comfort Loop is an innovative service that forms part of CYVSA Group in Mexico, a company with over 70 years in the market and an ample portfolio of solutions in heating, ventilation, and air conditioning at every step of the way (engineering, design, manufacturing, and system maintenance).



  • Brand diagnostic
  • Positioning
  • Portfolio
  • Verbal identity
  • Visual identity 


  • Campaigns and internal communication material
  • External communication campaigns
  • Diagnostic of the Digital Ecosystem
  • Content creation and social media management
We had the challenge of differentiating this brand from the rest of CYVSA group’s products and/or services in an innovative way in order to sell heating, ventilation, and air conditioning services using more flexible methods of payment.
We came up with an independent brand with a visual nod to its holding brand through the color palette, featuring a unique, modern imprint that conveys that they are a solutions center for their clients.