Financing, online loans

The client

Cashclick is a Mexican Fintech offering fully online credits aimed at a working-class audience within the country.



  • Brand diagnostic
  • Positioning
  • Verbal identity
  • Visual identity
The big challenge was to create a brand that could stand out in a market saturated with financial products, while maintaining its aspirational character and appearing simply and intuitively across digital supports.
We came up with a brand strategy that shows off the financing possibilities the business has to offer. Its visual identity enhances easily recognizable components belonging to Cashclick like the double ‘C’ in the name, a graphic system, a modern, technological color palette that can be adapted to digital channels. At a verbal level, we performed a linguistic analysis in order to assess the tentative initial names and also came up with their tone and manner.

Make. Brands. Awesome.