PROYECT

Aleatica

CATEGORY:

Road mobility

The client

Aleatica is a pure transportation infrastructure operator managing mobility concessions in Mexico, Colombia, Peru, Chile, Spain, Italy, and the UK.

SERVICIOS

Branding

  • Design overhaul of communication manual for its different markets

Communication

  • Design overhaul of global websites
  • Channel strategy for internal communication
  • Internal communication campaigns and material
  • External communication campaigns
To incorporate Global Communication Office initiatives into a broad action plan from which campaigns and internal and external communication components aimed at fulfilling the brand’s objectives.
Rather than just an agency providing a service, we became strategic partners on Aleatica’s Global Communications team. As a result, we’ve come up with a robust Annual Activities Plan based on which we create and manage high-impact campaigns and their components for internal and external audiences.
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